![]() To further examine how OTT services can benefit from a deeper understanding of color’s effect on emotion and how this can be used to connect with the user base, let’s dive deeper into the topic of color in motion pictures and how filmmakers use it as one of the cornerstones of creating great cinematic emotional experiences. With new technological advances, such as Vionlabs’ AI-driven Emotional Fingerprint API, OTT services will now be able to ensure that Lisa, who enjoys spending her evenings winding down with quirky lighthearted content and prefers to have her morning coffee with intense horror stories, can be presented with the right content at the right time. With streaming services today trying to reduce churn, it has become more important to make sure the user can quickly find the content they would be interested in consuming. ![]() Filmmakers have been using this to their advantage ever since the beginning of film history, which means that colors in movies are often taken into specific consideration to ensure that the viewer is put into a certain emotional state. ![]() ![]() While the science behind how movies use color to create emotion is quite complicated, it is certain that humans will have instinctive reactions when being exposed to specific colors. ![]()
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